Wednesday, February 14, 2007

How to be a good logo designer?

1. Give them what they want: The customer is always right! At least almost always. So listen to them. Understanding the requirements of the client is not only essential but indispensable. Make this process as interactive as possible by asking questions and try to draw out the client into explaining his/her specific needs about the logo. However, you need to keep in mind that irrespective of how demanding or irate a customer gets, you may be bitten once, but getting twice shy will serve no purpose!

2. Homework Rules: Fools rush where angels fear to tread. So don’t rush into anything. Take your time and do your full homework about the company or product before kick-starting the design process. Search, analyze and innovate. Search for detailed information about the company or product. Analyze its needs. Innovate new ways of expressing your idea.

3. Win the Rat-Race: Compare logos of your competitors in the industry. This will help you in determining the current trend in that industry and brainstorm on how to make your logo revolutionary although conforming to the trend.

4. Virtual Outsourcing: Too many cooks do spoil the broth; but when you have world class chefs working in sweet collaboration, the outcome, culinarily speaking, is world class as well. Hence, never hesitate from referring to expert help for designing services, for an attractive logo design requires impeccable designing skills and thorough business knowledge. Therefore, it is highly advisable to look for expert help from logo design companies. A professionally designed logo will grab the viewers’ attention by their lapels and boost the company’s brand image by numerous leaps and bounds.

5. Keep it Sweet and Simple: The catch is to deliver your kick in the shortest simplest way. Hence, make simplicity your motto. Simple logos are easy to remember and convey the business message in the shortest time possible whereas complex designs are time consuming and divert the viewer’s attention.

6. Fonts and Colors: Colors reflect your attitude and perception, be it in clothes or in your logo. You might try to paint the town red to leave an indelible impression on the viewer, but make sure that you use the most effectively pleasant shade and a good combination of colors! To make the viewers’ experience still more pleasurable, use fonts which are easy to read.

7. Evolve and Differentiate: Give the viewers something different to remember you with. A unique logo design would help the viewer to differentiate between your and your competitors’ business. Your logo is your identity so make it unique. Ironically, however, whereas you’re trying to revolutionize your design, you also need to conform to the market trend.

8. Back to the Future: They say change is the only thing that is permanent. Hence, upgrade and evolve to meet the finicky customer’s ever changing demands. Redundancy and obsolesce are your sworn enemies. So arm your logo against them.